Adzaps Blog

Winning Strategies, Data & Trends

Level Up Your YouTube Ads Game

Basics

YouTube Ads 101: Launchpad to Success

Intermediate

Take Control of Your YouTube ads

Advanced

Dominate the Game

Our insights

Trend analysis, Data, Comparisons and more

.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em;}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none;}body{--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255,255,255,1),6px 6px rgba(0,0,0,1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0,0,0,1);}:where(.is-layout-flex){gap:.5em;}:where(.is-layout-grid){gap:.5em;}body .is-layout-flow > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}body .is-layout-flow > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}body .is-layout-flow > .aligncenter{margin-left:auto !important;margin-right:auto !important;}body .is-layout-constrained > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}body .is-layout-constrained > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}body .is-layout-constrained > .aligncenter{margin-left:auto !important;margin-right:auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width:var(--wp--style--global--content-size);margin-left:auto !important;margin-right:auto !important;}body .is-layout-constrained > .alignwide{max-width:var(--wp--style--global--wide-size);}body .is-layout-flex{display:flex;}body .is-layout-flex{flex-wrap:wrap;align-items:center;}body .is-layout-flex > *{margin:0;}body .is-layout-grid{display:grid;}body .is-layout-grid > *{margin:0;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}.wp-block-navigation a:where(:not(.wp-element-button)){color:inherit;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}.wp-block-pullquote{font-size:1.5em;line-height:1.6;}html body[data-header-resize="1"] .container-wrap,html body[data-header-format="left-header"][data-header-resize="0"] .container-wrap,html body[data-header-resize="0"] .container-wrap,body[data-header-format="left-header"][data-header-resize="0"] .container-wrap{padding-top:0;}.main-content > .row > #breadcrumbs.yoast{padding:20px 0;}#header-space{background-color:#f8f8f8;}@media only screen and (min-width:1000px){body #ajax-content-wrap.no-scroll{min-height:calc(100vh - 120px);height:calc(100vh - 120px) !important;}}@media only screen and (min-width:1000px){#page-header-wrap.fullscreen-header,#page-header-wrap.fullscreen-header #page-header-bg,html:not(.nectar-box-roll-loaded) .nectar-box-roll > #page-header-bg.fullscreen-header,.nectar_fullscreen_zoom_recent_projects,#nectar_fullscreen_rows:not(.afterLoaded) > div{height:calc(100vh - 119px);}.wpb_row.vc_row-o-full-height.top-level,.wpb_row.vc_row-o-full-height.top-level > .col.span_12{min-height:calc(100vh - 119px);}html:not(.nectar-box-roll-loaded) .nectar-box-roll > #page-header-bg.fullscreen-header{top:120px;}.nectar-slider-wrap[data-fullscreen="true"]:not(.loaded),.nectar-slider-wrap[data-fullscreen="true"]:not(.loaded) .swiper-container{height:calc(100vh - 118px) !important;}.admin-bar .nectar-slider-wrap[data-fullscreen="true"]:not(.loaded),.admin-bar .nectar-slider-wrap[data-fullscreen="true"]:not(.loaded) .swiper-container{height:calc(100vh - 118px - 32px) !important;}}.admin-bar[class*="page-template-template-no-header"] .wpb_row.vc_row-o-full-height.top-level,.admin-bar[class*="page-template-template-no-header"] .wpb_row.vc_row-o-full-height.top-level > .col.span_12{min-height:calc(100vh - 32px);}body[class*="page-template-template-no-header"] .wpb_row.vc_row-o-full-height.top-level,body[class*="page-template-template-no-header"] .wpb_row.vc_row-o-full-height.top-level > .col.span_12{min-height:100vh;}@media only screen and (max-width:999px){.using-mobile-browser #nectar_fullscreen_rows:not(.afterLoaded):not([data-mobile-disable="on"]) > div{height:calc(100vh - 124px);}.using-mobile-browser .wpb_row.vc_row-o-full-height.top-level,.using-mobile-browser .wpb_row.vc_row-o-full-height.top-level > .col.span_12,[data-permanent-transparent="1"].using-mobile-browser .wpb_row.vc_row-o-full-height.top-level,[data-permanent-transparent="1"].using-mobile-browser .wpb_row.vc_row-o-full-height.top-level > .col.span_12{min-height:calc(100vh - 124px);}html:not(.nectar-box-roll-loaded) .nectar-box-roll > #page-header-bg.fullscreen-header,.nectar_fullscreen_zoom_recent_projects,.nectar-slider-wrap[data-fullscreen="true"]:not(.loaded),.nectar-slider-wrap[data-fullscreen="true"]:not(.loaded) .swiper-container,#nectar_fullscreen_rows:not(.afterLoaded):not([data-mobile-disable="on"]) > div{height:calc(100vh - 71px);}.wpb_row.vc_row-o-full-height.top-level,.wpb_row.vc_row-o-full-height.top-level > .col.span_12{min-height:calc(100vh - 71px);}body[data-transparent-header="false"] #ajax-content-wrap.no-scroll{min-height:calc(100vh - 71px);height:calc(100vh - 71px);}}#nectar_fullscreen_rows{background-color:transparent;}.nectar-shape-divider-wrap{position:absolute;top:auto;bottom:0;left:0;right:0;width:100%;height:150px;z-index:3;transform:translateZ(0);}.post-area.span_9 .nectar-shape-divider-wrap{overflow:hidden;}.nectar-shape-divider-wrap[data-front="true"]{z-index:50;}.nectar-shape-divider-wrap[data-style="waves_opacity"] svg path:first-child{opacity:.6;}.nectar-shape-divider-wrap[data-style="curve_opacity"] svg path:nth-child(1),.nectar-shape-divider-wrap[data-style="waves_opacity_alt"] svg path:nth-child(1){opacity:.15;}.nectar-shape-divider-wrap[data-style="curve_opacity"] svg path:nth-child(2),.nectar-shape-divider-wrap[data-style="waves_opacity_alt"] svg path:nth-child(2){opacity:.3;}.nectar-shape-divider{width:100%;left:0;bottom:-1px;height:100%;position:absolute;}.nectar-shape-divider-wrap.no-color .nectar-shape-divider{fill:#fff;}@media only screen and (max-width:999px){.nectar-shape-divider-wrap:not([data-using-percent-val="true"]) .nectar-shape-divider{height:75%;}.nectar-shape-divider-wrap[data-style="clouds"]:not([data-using-percent-val="true"]) .nectar-shape-divider{height:55%;}}@media only screen and (max-width:690px){.nectar-shape-divider-wrap:not([data-using-percent-val="true"]) .nectar-shape-divider{height:33%;}.nectar-shape-divider-wrap[data-style="clouds"]:not([data-using-percent-val="true"]) .nectar-shape-divider{height:33%;}}#ajax-content-wrap .nectar-shape-divider-wrap[data-height="1"] .nectar-shape-divider,#ajax-content-wrap .nectar-shape-divider-wrap[data-height="1px"] .nectar-shape-divider{height:1px;}#ajax-content-wrap .vc_row.left_padding_7pct .row_col_wrap_12,.nectar-global-section .vc_row.left_padding_7pct .row_col_wrap_12{padding-left:7%;}#ajax-content-wrap .vc_row.right_padding_7pct .row_col_wrap_12,.nectar-global-section .vc_row.right_padding_7pct .row_col_wrap_12{padding-right:7%;}#ajax-content-wrap .vc_row.inner_row.left_padding_24pct .row_col_wrap_12_inner,.nectar-global-section .vc_row.inner_row.left_padding_24pct .row_col_wrap_12_inner{padding-left:24%;}#ajax-content-wrap .vc_row.inner_row.right_padding_24pct .row_col_wrap_12_inner,.nectar-global-section .vc_row.inner_row.right_padding_24pct .row_col_wrap_12_inner{padding-right:24%;}body .container-wrap .wpb_row[data-column-margin="20px"]:not(.full-width-section):not(.full-width-content){margin-bottom:20px;}body .container-wrap .vc_row-fluid[data-column-margin="20px"] > .span_12,body .container-wrap .vc_row-fluid[data-column-margin="20px"] .full-page-inner > .container > .span_12,body .container-wrap .vc_row-fluid[data-column-margin="20px"] .full-page-inner > .span_12{margin-left:-10px;margin-right:-10px;}body .container-wrap .vc_row-fluid[data-column-margin="20px"] .wpb_column:not(.child_column),body .container-wrap .inner_row[data-column-margin="20px"] .child_column{padding-left:10px;padding-right:10px;}.container-wrap .vc_row-fluid[data-column-margin="20px"].full-width-content > .span_12,.container-wrap .vc_row-fluid[data-column-margin="20px"].full-width-content .full-page-inner > .span_12{margin-left:0;margin-right:0;padding-left:10px;padding-right:10px;}.single-portfolio #full_width_portfolio .vc_row-fluid[data-column-margin="20px"].full-width-content > .span_12{padding-right:10px;}@media only screen and (max-width:999px) and (min-width:691px){.vc_row-fluid[data-column-margin="20px"] > .span_12 > .one-fourths:not([class*="vc_col-xs-"]),.vc_row-fluid .vc_row-fluid.inner_row[data-column-margin="20px"] > .span_12 > .one-fourths:not([class*="vc_col-xs-"]){margin-bottom:20px;}}body #ajax-content-wrap .col[data-padding-pos="right"] > .vc_column-inner,#ajax-content-wrap .col[data-padding-pos="right"] > .n-sticky > .vc_column-inner{padding-left:0;padding-top:0;padding-bottom:0;}@media only screen and (min-width:1000px){.nectar-highlighted-text.font_size_4vw h1,.nectar-highlighted-text.font_size_4vw h2,.nectar-highlighted-text.font_size_4vw h3,.nectar-highlighted-text.font_size_4vw h4,.nectar-highlighted-text.font_size_4vw h5,.nectar-highlighted-text.font_size_4vw h6,.nectar-highlighted-text.font_size_4vw p{font-size:4vw;line-height:1.1em;}}.nectar-highlighted-text[data-style="regular_underline"].font_size_4vw em:before,.nectar-highlighted-text[data-style="half_text"].font_size_4vw em:before{bottom:.07em;}@keyframes nectarStrokeAnimation{0%{stroke-dashoffset:1;opacity:0;}1%{opacity:1;}100%{stroke-dashoffset:0;}}.nectar-highlighted-text .nectar-scribble{position:absolute;left:0;top:0;z-index:-1;}.nectar-highlighted-text .nectar-scribble path{stroke-dasharray:1;stroke-dashoffset:1;opacity:0;}.nectar-highlighted-text em.animated .nectar-scribble path{stroke-linecap:round;opacity:1;animation:nectarStrokeAnimation 1.3s cubic-bezier(.65,0,.35,1) forwards;}.nectar-highlighted-text[data-style="scribble"] em{background-image:none !important;}.nectar-highlighted-text[data-style="scribble"] em.nitro-lazy{background-image:none !important;}body .nectar-scribble.squiggle-underline-2{width:100%;height:50%;top:auto;bottom:-45%;}.iconsmind-Environmental-3:before{content:"";}.iconsmind-Empire-StateBuilding:before{content:"";}.iconsmind-Palm-Tree:before{content:"";}.iconsmind-Internet:before{content:"";}.nectar-split-heading .heading-line{display:block;overflow:hidden;position:relative;}.nectar-split-heading .heading-line >div{display:block;transform:translateY(200%);-webkit-transform:translateY(200%);}.nectar-split-heading h1{margin-bottom:0;}@media only screen and (max-width:999px){.vc_row.top_padding_tablet_5pct{padding-top:5% !important;}}@media only screen and (max-width:999px){.vc_row.bottom_padding_tablet_5pct{padding-bottom:5% !important;}}@media only screen and (max-width:999px){#ajax-content-wrap .font_size_tablet_36px.nectar-highlighted-text[data-style] > *,.font_size_tablet_36px.nectar-highlighted-text[data-style] > *{font-size:36px;}}@media only screen and (max-width:999px){#ajax-content-wrap .container-wrap .font_size_tablet_36px.nectar-highlighted-text[data-style] > *,.container-wrap .font_size_tablet_36px.nectar-highlighted-text[data-style] > *{font-size:36px;}}@media only screen and (max-width:690px){html #ajax-content-wrap .font_size_phone_24px.nectar-highlighted-text[data-style] > *,html .font_size_phone_24px.nectar-highlighted-text[data-style] > *{font-size:24px;}}@media only screen and (max-width:690px){html #ajax-content-wrap .container-wrap .font_size_phone_24px.nectar-highlighted-text[data-style] > *,html .container-wrap .font_size_phone_24px.nectar-highlighted-text[data-style] > *{font-size:24px;}}#ajax-content-wrap .font_line_height_1-3em.nectar-highlighted-text[data-style] > *{line-height:1.3em;}@media only screen and (max-width:690px){.vc_row.bottom_padding_phone_4pct{padding-bottom:4% !important;}}@media only screen and (max-width:690px){#ajax-content-wrap .vc_row.inner_row.right_padding_phone_5pct .row_col_wrap_12_inner{padding-right:5% !important;}}@media only screen and (max-width:690px){#ajax-content-wrap .vc_row.inner_row.left_padding_phone_5pct .row_col_wrap_12_inner{padding-left:5% !important;}}@media only screen and (max-width:690px){.vc_row.top_padding_phone_4pct{padding-top:4% !important;}}.screen-reader-text,.nectar-skip-to-content:not(:focus){border:0;clip:rect(1px,1px,1px,1px);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute !important;width:1px;word-wrap:normal !important;}.row .col img:not([srcset]){width:auto;}.row .col img.img-with-animation.nectar-lazy:not([srcset]){width:100%;}.search-section .wp-block-search__input{background-color:rgba(255,255,255,.25) !important;}.search-section .wp-block-search__label{display:none;}@media all and (max-width:767px){.search-section .wp-block-search__inside-wrapper{width:95% !important;}}